Ah Vaccines. Fear surrounds children the moment the needle comes to sight.

Nature in late 2017 shows hopeful insight. It gets to the heart of the problem, the underlying emotions and psychology that explain why bright and fully informed people can see the case about childhood vaccination in radically different ways.

Our perceptions are not the product of the facts alone, but more a matter of how we feel about those facts.

In the study, Avnika Amin and Saad Omer of Emory University, along with their colleagues, identified some of the fundamental motivations vaccine hesitancy.

It’s defined as parents being concerned about vaccinating their kids according to recommended schedules

Outright vaccine refusal tends to be in communities where people share common beliefs which are fortunately less common.

We all share many of these values, but some of us are more motivated by some of them than others. Which ones we prioritize depends on all kinds of aspects of our personalities, along with age and gender and other life circumstances, as well as the issue at hand.

In one study, they compared three groups of parents: those with little concern, those with moderate concern, and those with “high hesitancy”.

They found that parents with medium vaccine hesitancy were doubly motivated by the purity/degradation moral value as the low-concern parents.

They found that the high-hesitancy parents were twice as motivated by both the purity/degradation and the liberty/oppression values as the low-concern group.

Furthermore, none of the concerned parents were motivated by the care/harm value. That’s the moral argument used to appeal to parents’ sense of responsibility:”that their unvaccinated kid might make some other kid who can’t get vaccinated sick”.

Vaccine-hesitant parents aren’t motivated by the care-for-others value as others, at least on this issue.

Vaccine-hesitant parents frequently say they worry about putting something foreign into their children’s bodies.

They state that they don’t like the government or the medical community telling them what to do, indicating the low amount of respect for authority.

People are more psychology hesitant than morally hesitant of vaccine. We are generally more concerned about risk to children than risk to adults.

The Amin/Omer research shows us is that vaccine hesitancy is dependent on our emotions. Feelings shape the decisions we make, which suggest that more information alone isn’t going to change many hearts. We will never entirely eliminate fear of vaccines, which has existed ever vaccines were made.

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